5 generative AI Tools for Boosting Marketing Content Creation
- Mark Stankevicius
- Feb 5, 2024
- 12 min read
Content creation is crucial to any successful business or organization in today's fast-paced digital world. However, with so much competition and demand for high-quality, engaging content, keeping up can take time. Using generative AI products offers a solution to streamline the content creation process.
In this comprehensive post, we'll review five generative AI products that can be used to aid the creation of marketing content and what features to look for to make the job as productive as possible. The five generative AI products reviewed are:
Jasper
Writerly
Writesonic
So, Let's begin!
Understanding Generative AI Products
Generative Artificial Intelligence (AI) uses algorithms and machine learning techniques to generate or create output miming human-generated content. It involves training an AI model on a large dataset, considering factors such as style, tone, and context to produce original content. Generative AI can create blog posts, social media updates, Ad copy, and even entire articles—tasks that once fell squarely in the human domain.
Crowded Market Space
The popularity of AI ChatBots such as ChatGPT or Bard has led to a surge in the generative AI market for products, resulting in fierce competition among companies offering similar products. However, the large quantity of options makes it challenging for users to choose, and it remains to be seen which companies will still be around in two or three years.
Beyond AI Chatbots - Multifaceted Marketing AI products
As you know, many AI Chatbots (ChatGPT, Chatsonic, Microsoft Copilot) are very good at AI creation of content with various styles and tones. But they don't have the more complete features needed if your job is to create marketing content. Products that support generative AI for marketing content have support for various marketing aspects. For instance, they can assist with publishing and distribution, ensuring that content reaches the right audience at the right time. They incorporate Team collaboration, Marketing Templates, and Enterprise security.
This blog will review some products that can be used as AI applications in marketing, which target content creators, businesses creating marketing campaigns, bloggers, and media influencers creating content.
Features we will review in Generative AI content marketing products
Consider several critical factors when choosing a generative AI product for content creation. We will review and compare several capabilities you should evaluate to determine if the product has features that fit your creative work processes. The final choice will come down to your use case for the product and the size of your business; are you an individual writing a blog or a large enterprise that generates hundreds of articles, blogs, and Ad copy?
For a more detailed discussion of these features, refer to this blog post.
Consider the following capabilities
Who is the Target Audience for the Product?
Generative AI content creation products are designed for different audiences, such as individual fiction writers or enterprise businesses. It is essential to consider a product's target audience before selecting it to ensure that it meets the specific challenges and complexities of content creation and aligns with your needs and objectives.
Does it Support Brand Personalization and Voice?
A brand voice or persona in content creation is when a brand's unique voice, style, and values are used in generated content. This helps reduce AI hallucinations and ensures the content is consistent with the brand's guidelines and strategy, avoiding confusion among the target audience.
Support for Multi-Channel Capability?
Generative AI products should support content for multi-channels. Tailoring content for specific channels—like long-form blog posts, social media captions (Facebook, Twitter, Instagram, YouTube, LinkedIn), and personalized emails—optimizes engagement and saves time reformatting content to target a specific channel.
Support for Marketing Campaigns?
When evaluating generative AI products for marketing content creation, it is important to consider their support for marketing campaign planning. This feature allows teams to integrate AI-driven insights and content suggestions into their marketing strategy.
How is the Product’s Security Ensured?
The security of a website is crucial for generative AI marketing products as it manages valuable and sensitive data. Breaches in security can lead to financial losses, reputation damage, and legal consequences. It is important to check if a website focuses on security and complies with standards like SOC2.
Does the Product Facilitate Team Collaboration?
Team collaboration within generative AI products is crucial for businesses with multiple contributors. It fosters a collaborative environment and harnesses the team's collective intelligence to create innovative, targeted content and amplify marketing impact.
How are Performance Analytics displayed?
Performance analytics are vital for tracking marketing campaign success and optimizing future strategies. Does the product provide campaign or content performance insights, helping marketers improve their strategy?
Improving Design Efficiency with Marketing Content Templates
It is important to check if the product provides templates for various types of marketing content to save time in the design process and ensure consistency. This capability aligns content with proven formats and industry standards, ultimately increasing the likelihood of success.
Does the product support Multiple languages?
Medium to large businesses must be able to generate content in multiple languages to effectively connect with their audience in their native language.
Are SEO Optimization Techniques integrated?
A product that combines generative AI with SEO techniques is crucial in digital marketing. This involves using advanced SEO algorithms with generative AI to improve content visibility and search engine ranking.
Does it have Internet access?
Does the product have access to the Internet to provide up-to-date content? Internet access aids in the content creation process in various ways:
Scraping your content for brand consistency.
The ability to scrape content in automated workflows requires access to recent content.
Does it have the capability to check the content for SEO optimization?
An SEO Checker helps improve website SEO. It provides a score and tips to boost rankings on search engine results pages. If this capability is included as part of the product it avoids needing to purchase an additional offering and streamlines the content generation process.
List of products to be compared
Name | Description | Audience | Starting price | Free trial |
 | Content creation platform powered by AI | Individual and Business content creators & Marketers, | $49 / month per seat, billed monthly | 7-day trial |
 | A suite of AI writing assistant tools designed to enhance productivity and content creation. | Individuals, small and large business content creators & marketers | Creator cloud: $4 / month 1 seat, Business Cloud: $69 / month for 5 seats billed monthly | No trial, but free plan for individual creators. It is not advertised but is available once you signup. |
 | AI-powered marketing tool that helps generate content for various channels | Individuals, small and large business content creators & marketers | Free $0 for 1 seat, $249 / month for 5 seats billed monthly | No trial, but free plan available. |
 | AI-powered tools for automated content generation and enhanced writing productivity. | digital marketers, content creators, copywriters, bloggers, and businesses. | Free $0 for demo seat, $0.25/1000 words for Prepaid | $0 Demo version with limited function |
 | An AI writing assistant that helps create content more efficiently. | content creators, marketers, writers, students and professionals | $19 / month 1 seat billed monthly | Free plan available to try the product |
Summary comparison of product feature
Notes:
Some of the products support for team collaboration is very simple, and not yet to the level of a full document sharing and editing system.
Product reviews
Let's get into the product reviews details for each product.
Description
Jasper.ai, an AI content platform, is a leader in content creation using artificial intelligence. Launched in February 2021, it has quickly become a trusted resource for over 105,000 active customers. Designed to elevate the creative potential of individual creators and businesses, Jasper.ai offers a suite of AI writing tools that revolutionize content generation.
Key Features
Brand voice: Supports uploading documents about company strategy, audience, competitors, product details, and FAQs to set brand voice.
Multiple content types: generate content for blog posts (including long-form), articles, social media content (Facebook, Instagram, Twitter, LinkedIn, Pinterest snapchat), Landing pages, and emails.
Multi-channel Campaigns – repurpose content to various channels to reach customers from all the channels.
Multi-language support: Translate content to other languages.
Chrome and Edge browser extensions for convenience in writing the content in place.
Multi-modal with Image Generation: Jasper offers tools for generating images, collaboration, and more, making it an integral part of how businesses create resonating content.
Team collaboration: with “Team acceleration” feature.
It provides project management with Kanban and Calendar views. The integrated project management capability supports simple marketing automation.
AI Templates for 50+ use cases.
Pros:
Overall, this is one of the more robust AI content generators on the market. It has more function as it takes the business capabilities seriously.
Performance analysis features of generated content.
Blocks your data from being used for model training.
Security focus on their website to ensure your data is secure and Data Privacy is adhered to.
Compared to other content generators, the document editor UI is more straightforward and convenient for creating a document, adding additional content, or editing existing content. It conveniently supports in place generative AI prompts for adding additional content.
Multi-model support.
Cons:
Plagiarism checker is an additional fee-based add-on. Many other content generators offer this for free.
The performance Analytics and Insights are only available in the business plan. Therefore, if you are a small business with only a few seats, it may be too expensive to consider this capability.
Target audience/user
Marketers, content creators, and enterprise marketing teams.
More expensive than other content generators for individual content creators.
Pricing: monthly billing
Annually billing plan available at a 14% to 20% depending on the plan you choose.
Description
Writerly AI offers a suite of AI writing assistant software products to enhance productivity and content creation. Targeted at both individual and enterprise content creators.
Key Features
Consists of a suite of 4 products:
Business AI Cloud – targeted to enterprises and businesses
Creator AI Cloud – targeted to artists, bloggers, and individual creators
Writerly Go - Chrome browser extension that allows users to leverage Writerly AI anywhere on the web or within other favorite applications
Writerly AI Chat – Chat interface available in both Business and Creator AI cloud
Features that are common to Business AI Cloud and Creator AI Cloud:
Templates for creating content in various formats, such as emails, essays, Ad copy, E-Commerce, Social media content (Facebook, Instagram, Twitter, YouTube, LinkedIn), and more.
Multi-language support - Translate content into more than 25 languages.
Spell Check, SEO Optimization, and Character Limits.
Writerly seamlessly integrates with your favorite tools, making it easy to incorporate into your existing workflow.
Brand persona: Train it with your brand marketing collateral so that the generated content is consistent with your brand.
Team sharing and collaboration.
Integrated AI Chatbot with Writerly AI Chat.
Features added in Business AI Cloud
Custom templates.
Data Privacy and Security.
Advanced permissions
Pros:
Support for generative content based on Brand voice. Create multiple brand personas that can be applied as needed.
Wide range of support for various types of content.
Integrated support for Drive, so you don’t need to copy content to another document repository.
An Integrated push of content to social media platforms.
Cons:
Lacking basic performance and analysis of the content copy.
Limited in its ability to provide context in the prompts for the generated content. It has a limit of 100-character sentences to prompt.
The Brand persona document is limited to one document. Therefore, you must combine all the material into one document to upload.
Very light on the help content to guide you on product use. Additionally, getting help or answers to questions about the service could be better. They never replied to my email asking questions about the product, and the Help Desk Chat doesn’t respond if you input a question.
Target audience/user
Targeted at individuals, small and enterprise content creators.
Pricing: monthly billing
Annual plan available at a 14% discount.
Creator Cloud
Business Cloud
Description:
Copy.ai is a powerful AI platform for businesses, revolutionizing content creation with advanced language models. It offers over 90 templates for various content needs, from sales copy to blog posts and social media captions (Facebook, Instagram, LinkedIn, Twitter, YouTube) . With features like a product description generator and brand voice alignment, Copy.ai ensures consistent and high-quality output.
The tool is designed around the idea that you will use AI chat or workflows to generate various types of content, using AI to help you gather information and create content.
Key Features:
Choice of two interfaces to work with the product:
Workflows: The workflow approach is more suitable for organization-level tasks, accommodating large-scale content creation and automation of tasks.
Chat: The chat interface is for individuals who are creating content.
Upload CSV files to process content in bulk.
API integration in the workflows to interact with other systems and data.
Workflows allow you to build a set of steps to generate content. The example used is scraping a LinkedIn profile, summarizing the info in the profile, and generating output based on the information in the profile.
You can create internal and external customer-facing workflows.
Zapier integration
Multi-language support.
Pros:
Workflows – This feature in copy.ai sets it apart from the other content generators. A similar approach can be taken manually with some AI Chatbots, but copy.ai takes it further by providing templates to help you and allowing you to automate the
Security focus on their website to ensure your data is secure and Data Privacy is adhered to.
Ability to choose the LLM to use for each use case. Some models are better suited to certain tasks. Allowing the creator to choose the model allows them to target the most efficient model for the task.
Brand voice: You can upload documents to Infobase about your company strategy, brand guidelines, audience, product details, and FAQs for content creation.
Choice of working modes with the Chat interface or Workflows.
Access to the internet to analyze and scrape content.
Cons:
Workflow mode is slow. It generates a fair amount of detail and content, but the response can be lengthy and makes you wonder if it will respond. In one instance of my testing for response time, it took 12 minutes to reply to a plagiarism check on text consisting of only 284 words.
Help information content needs to be enhanced. You can get basic information about a topic, but then you are left to play with and try out the tools to see what works.
It can generate content for the targeted channel, such as Twitter, but it does not push it to Twitter.
If you are looking for a tool that can help you generate content from scratch and then iteratively modify it in place using generative AI tools such as grammar checker, SEO optimization, and adding new sections of text, then there are better tools for you.
Pricing for more than 1 seat jumps significantly compared to other comparable offerings.
Target audience/user:
Individuals, and business marketing, sales, and content creators professionals.
Pricing: Monthly billing
Annual plan available at a 20% discount.
Description:
ContentBot.ai is a cutting-edge content generation tool that empowers users to effortlessly build high-quality, original content. Users can create long-form or short-form content with its AI writing assistant by providing prompts, keywords, and tone.
Key Features:
Content generation for various types of content: Blogs, landing pages, marketing copy, social media posts (Facebook, Twitter, Instagram).
Paraphrasing tool, a PDF chat tool for summarizing PDF documents, a plagiarism checker, and translators for multiple languages.
Users can create long-form or short-form content with its AI writing assistant by providing prompts, keywords, and tone.
CSV import to create content at scale.
Templates for various chat prompts to generate multiple types of content.
AI automation: Contentbot.ai enables businesses to upscale their content production through AI automation.
Pros:
Selection of various styles of blog posts such as FAQs, How-tos, stories, interviews, etc.
Integrations with Twitter, Zapier, and WordPress.
Workflows – creating end-to-end workflows to automate the content creation process.
Integrations with Twitter, Zapier, and WordPress.
Cons:
Single model – GPT (4o-mini or 4o). Yes I know this is actually two models but I will consider it one model in this discussion since in the end it’s mainly different levels of GPT.
UI is not very intuitive. It is not very clear when working with existing documents and actions on those documents.
Working with documents and folder support is awkward and not very function-rich.
There is no mention of security standards that their site complies with.
No access to the internet for scraping content.
Target audience/user:
Digital Marketers, Content Marketers, Copywriters, SEO specialists, and Bloggers.
Pricing: Monthly billing
Annual plan available at a 16% discount.
Description
Writesonic is an advanced AI writing assistant that helps users create high-quality content efficiently. Its features include generating engaging marketing copy, crafting compelling blog posts, creating product descriptions, and even drafting professional emails. With its user-friendly interface and powerful AI capabilities, Writesonic simplifies the writing process, saves time, and enables users to produce impactful content across various platforms.
Key Features:
Content generation for various types of content: Blogs, emails, Social media Ads (Facebook, Instagram, Twitter), landing pages, Marketing copy, product descriptions, etc
Users can create long-form or short-form content with its AI writing assistant by providing prompts, keywords, and tone.
Extensive list of templates for generating various types of content.
Brand persona: Train it with your brand marketing collateral so that the generated content is consistent with your brand. You can upload documents and PDFs and add links to your previously written blogs.
Text summarizer, Sentence expander, Content Paraphrasing
Zapier and WordPress integration.
Team collaboration with real-time features for simultaneous document editing.
Pros:
SEO checker and optimizer are beneficial as part of the offering, which is a big Pro for using Writesonic since other AI content generators are missing this function, and you must purchase it as an additional product.
Multi-model support - they have support for many LLMs including open source models and various vendors.
Brand Voice to avoid generic content.
Security focus on the website to ensure your data is secure and Data Privacy is adhered to.
Internet access to search for relevant information to be used in content generation.
Trained on specific use cases for Ads, Blog posts, emails, etc.
Easy-to-use interface for generating, extending, or editing AI content.
Cons:
If you are a small to medium business with more than one employee who will use the product, the price will significantly jump from $19 / month.
Can generate content to fit the targeted channel, such as LinkedIn and Facebook, but does not push the content to social media unless using the integration with Zapier.
Target audience/user:
Bloggers, Digital marketers, Content Strategists, Influencers, students, business professionals.
Pricing: Annual & Monthly billing
For individuals and freelancers
For professionals and teams
If you see any information on the above article that looks incorrect please reach out to me at info@aiinnovate360.com.
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